* Brand Strategy * Conceptual Copywriter * Strategic Copywriter *

I’m 66 with a 40-year career in communications, providing support to big names in areas as diverse as expedition cruises, packaging, medicine and motorcycling.

So I have deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike.

The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions.

In addition, I have experience as a journalist and have organised large events.

I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department.

During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship.

You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html

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