I'm a content strategist, copywriter and editorial consultant, and regularly collaborate with design agencies. I can tackle creative copywriting and tone-of-voice briefs for brands, or craft content strategy for agencies themselves, telling compelling stories that help win new business.
I'm based in Bristol, but also work nationwide – I'm frequently in London, where many of my agency clients are located.
Contact details
- Advertisements
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Tone of voice
Skills
- B2B
- B2C
- Charities
- Consumer goods
- Education
- Family and childcare
- Lifestyle
- Politics and Society
- Public sector
- Science and Technology
- Sport, travel and leisure
Specialisms
Qualifications & Awards
D&AD Brand Voice and Creative Copywriting course (June 2017)D&AD Storytelling for Action: Brand Storytelling course (April 2020)
Portfolio
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16161648/923A6035-72-dpi-700x350.jpg)
Celebrating 50 years of the Virgin brand
I'm the author of Virgin By Design, a ‘coffee-table’ book marking 50 years of the Virgin brand.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16161909/studiooutput-700x350.jpg)
Clarifying an agency’s new strategic positioning
I helped Studio Output articulate how it helps brands to “adapt and thrive in a connected world”.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16161910/hrod-main-700x350.jpg)
Rolling out tone of voice for a European bank
I helped 31% Wool make EBRD’s HR department more engaging and approachable.
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16161911/wine-beer-spirits_2685569-_5-700x350.jpg)
Telling the story of Carlsberg’s global rebrand
I helped Taxi Studio develop a content strategy for its award-winning Carlsberg rebrand.
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