Commercial writer for twenty years plus – mainly in the consumer, corporate and healthcare sectors. Scribo ergo sum, I guess. And very happy doing what I do! Credentials cover sales collaterals, consumer leaflets, company newsletters, DVD sleeves, corporate presenters, programme flyers, holiday brochures, customer magazines, video & CD content, AV presentations, press releases & media materials, product packaging, web-sites, digital content, print ads, radio commercials, conference speeches, issues & crisis manuals, customer-service scripts, gift-packs, DTC mailshots, POS aids, brand/positioning guides,
the world's first pop-up press conference, and 40,000 words on “the foot” inside five weeks.
Contact details
Social
- Advertisements
- Brochures and leaflets
- Copy-editing
- PR and Journalism
- Digital and SEO copywriting
- Product descriptions
- Tone of voice
Skills
- B2B
- B2C
- Business, finance and law
- Consumer goods
- Education
- Politics and Society
- Sport, travel and leisure
Specialisms
Qualifications & Awards
“It must be years since a word was coined for the rich and upwardly mobile. You have to go as far back as dinky – dual income no kids – to find one. But affluentials, the new word for the new breed of rich, has definitely got what it takes.” (The Guardian commenting on affluential – a word I invented to promote Barclays wealth-management credentials.)Become a member
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