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Craft Words

Paul Anglin

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Craft is a brand messaging studio, simplifying the complex for ambitious tech scale-ups.

We transform cold, lifeless tech-talk into clear, exciting messaging that makes people care.


Because your products and services rock. But no-one knows. Seriously, no-one.

And they won’t buy you if they don’t get you.
They won’t keep you if they don’t rate you.
They won’t follow you if they don’t feel you.

Don’t bury your brilliance.

What you do is special. So let’s help people see that. Together, we’ll find what’s special about what you do, then we communicate it to your audience, winning their hearts with warm, human benefits.

So, come on. Let’s give your brand messaging a swift kick in the feels.

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