I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences.

Formerly Editor-in-Chief at Which?, where I led the editorial and creative team. From product redesigns and campaigns, to social video and newsletters, we achieved step-change results for the business, and for consumers, and we regularly won awards for our high-impact work.

I don’t do this in a box. I collaborate widely to build a vision that inspires people to do their best work. I make it my job to establish what others want, and how we will measure success. While words are my currency, I have a good head for the numbers that matter. And I’m used to being accountable for these – whether to my clients, colleagues, or the board.

If your brand needs a big-picture thinker who is able to marry the power of print, digital, video, audio, social, PR and newsletters – or a combination of these – please get in touch. I’d love to hear about the issues you’re facing, and how I can help you to solve them.

Rich

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Specialist skils include:
- Multichannel content strategy (digital, print, video, audio, newsletters, app, campaigns)
- Editorial and creative team leadership (editors, writers, designers, video and audio producers)
- Audience growth, engagement, conversion and retention
- Data-driven product and content strategies
- Editorial tech (CMSes and tools) and digital transformation
- Substack strategy, launch and growth

Specialist sectors include:
- Consumer products and services (automotive, finance, tech, healthcare/life sciences, home, sustainability, consumer rights, investigations)
- Music and culture
- Subscription publishing
- Professional services

Current clients include Pinsent Masons LLP, Dust & Grooves (a premium US-based music publisher), and a forthcoming website relaunch for a leading boutique planning consultancy (London).

Selected to be part of 15-strong Ambassador network of top-level UK editors for the BSME, and regular Editor of the Year Awards judge.

Founder and editor of Record Shop Stories - a lovingly produced Substack about independent record shops and the people who make the music industry tick.

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