'Don’t just reach an audience. Connect with every person.'

I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results.

As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered.

Here’s how I can help your business:

- Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter.
- Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more.
- Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind.
- Results focus: I’ll work with you to define the results that matter, then make them happen.

My specialities include:

- Full-funnel content strategy and execution (from audience growth to conversion and retention)
- Channel-specific content strategy and copy creation
- Data-led content optimisation
- Brand positioning and tone of voice
- Making complex topics simple (and surprisingly interesting)
- Digital transformation and editorial planning (for clients looking to streamline content production)

My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, urban planning firms and Dust & Grooves (US).

If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch!

I’d love to hear about your challenges and explore how I can help you solve them.

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