Writing for you - right for your customers. I write B2C product content, informational content, website copy, and blogs. Also a huge nature nerd. Passionate about mental health advocacy.

I'm very experienced at writing product content - highlighting product benefits to customers for thousands of products since 2012 for major retailers such as Argos, Homebase & Wickes.

Since going freelance in 2020, I've written customer-focused content for Wickes, eg product content, website marketing copy, and specifically 'How To' guides. These are very popular in the DIY sector, as they help and advise customers on how to complete a huge range of home DIY tasks.

I've also been proud and pleased to help start-ups with their new websites. Working in tandem with my wife - who is an experienced UX designer - we've created websites for a marketing company, a financial consultant, and two mental health support providers. I've been really happy to work on these challenging and rewarding projects, as they're such a departure from retail.

Since June 2021 I've written weekly emails for Thrive, a mental health training provider. These have mostly been informational & nurturing, but will focus more on conversion in 2023.

I'm really keen to expand my portfolio further into areas of personal interest, which basically revolve around mental health, nature and the environment, and ethical retail.

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