Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content.

Recent clients include:

Pentagram, Verbal Identity, Forge, Arttia Creative

Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance

A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses

Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns.

What I can help you with:
Tone of voice
Creative strategy
Naming and branding
Taglines
Marketing campaigns
UX copy
Digital content
Editorial
Store communications
Mission statements
Any number of things in between

What I've done:
Tone of voice for 16 award-winning brands, charities and organisations
Led the copy team at ‘Britain’s favourite brand’
Driven 2 million yearly visits to editorial content
Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK
Written campaign content to grow likes +243% and shares +264% on Facebook
Guest lecturer at the University of Roehampton
D&AD Judge
Mentor to two copywriters

What I love:
Design that makes copy pop and copy that makes design sing.
Headlines I’ve never read before.
Single-word sentences.
Hyphens.

Ready to find your voice?
Check out my full portfolio at sarahhuntwriter.com

Contact details