Sarah Herman

Copywriting | Brand Development | Editorial Available for work

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Words are marvellous little things.

They can communicate important information, increase sales, change people’s perceptions, give us the feels, and be the difference between business success and failure. But words can also be tricky, and that’s where I come in.

I can help you develop a unique brand voice through engaging, targeted copy that reaches out and grabs your audience by the eyeballs.

I’m a geed-up generalist, riding the wave of whatever you’re into. From literary festival launches and high-end home renovations to transformative tech and beautiful beauty products – I’m game if you are.

I’m responsive, reliable, and ready for anything. I enjoy collaborating with agencies and in-house teams or flying solo to meet your needs.

Here are some of the many things I can write words for:

– Websites and digital marketing materials
– Print advertising and marketing materials
– Blog posts and mailers
– Brand books, style guides and tone of voice development
– Brand slogans and product naming
– Reports
– Scripts for adverts and promotional videos
– News, feature, and promotional articles
– Interviews and transcripts

And here is some delightful feedback I've received:

‘Loved working with Sarah. Great work ethic and great to bring into the client environment.’
Nikki Berry, NB Creative Communications

‘Sarah always delivers excellent copy that matches the brief perfectly. She's also fast and completely reliable – a dream freelance writer!’
Claire Price, Archant Dialogue

‘Sarah has worked on several large branding projects with us and is a pleasure to work with. We've been really pleased with her copywriting as she manages to make any topic clear and interesting to read.’
Lucy Sloss, Studio Mothership

For copy that's in need of a clean-up, I also provide copy-editing and proofreading services. I am an Advanced Professional Member of the Chartered Institute of Editing and Proofreading.

If you think your project could benefit from my skills and experience, please get in touch: hello@sarahherman.co.uk

Contact

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    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
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