Whether I'm writing for a business, government, a charity or an individual... I write so that people will read. And if it's in scope to entertain at the same time, I will.

I've been freelance since 2007, having worked as a writer and then Head of Copy in some of the big London communications agencies: Pauffley, Aquarium Writers, Corporate Edge, TMP Worldwide, PA Consulting.

If you call yourself a copywriter, you're obliged to have some experience of the outside world, I reckon. So here's some back story.

After graduating in Eng Lit & Language, and qualifying as a teacher in Manchester, I taught English in Greece and Poland. Came back, moved to London and worked in shops and offices. My big break was joining the British Council (BC), where I spent a few years arranging book exhibitions, squiring Russian publishers around London and gracing the BC stand at European Book Fairs - all in the cause of promoting UK publishing.

In 1989 I discovered that you could write creatively AND earn a living wage, and it was called copywriting. Have enjoyed writing for clients and their audiences ever since.

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