Hi there, I’m Toby.

I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC.

I can help you with writing emails, names and taglines, website content and social posts.

And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice.

My copywriting experience spans performance marketing, behavioural science, and sustainability. Right now I'm helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging.

When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile.

A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?).

You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk

Look forward to hearing from you,

Toby

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